2023 RETAIL CLIMATE

More than two years into the pandemic there has been a shift in habits of shoppers. We want to help bring back the experience and connectivity that is unavailable online by helping designers reestablish their customer relationships IRL.

• Our neighborhood is currently a shopping hot spot for the work from home trend.

• Our location in Presidio Heights is perfect for your clientele as they return to in person event shopping.

• Our platform is ideal for broadcasting the experience you want to create.

• As our designers know the pop-up shopping experience translates into online brand loyalty and brand habits.

We are continuously working to accommodate dates and pricing for past, present, and future pop-ups.

PHILOSOPHY

The future of retail is mobility and flexibility.

Changing, not replacing the traditional retail brick-and-mortar model.

Brands looking to increase their customer base can turn to pop-ups like us- an economical alternative to expensive build-outs, payroll, and long term leases while also garnering new clientele and exposure.

How thr Model Benefits You

Our retailers can expect to benefit from:

• Tapping into our established pop up network. We hold a strong reputation amongst our loyal client base for always providing the best revolving brands.

• A mailing list of 12,000 SF bay area local shoppers ages 24-70,

• Prime retail location (the coveted luxury retail hub Presidio Heights).

• No $ tenant improvements.

• No long term lease.

• No day to day operational responsibilities

• Our model’s flexibility provides a wide range of economic opportunities for every type of designer. 

• We define “turn key.” 

Location

Presidio Heights

San Francisco 

3600 Sacramento St.

The Bar Code is an 1100 sq ft renovated showroom in the center of Presidio Heights. 

Our prime retail location is one of our greatest assets. Being in the heart of Presidio Heights, on Sacramento St., gives us access to a high end, prestigious customer base. Sacramento street is famously known as home to San Francisco’s best interior design studios. Our street is full of sophisticated and elegant shops, similar to our own, making it the destination shopping location for San Francisco’s luxury shoppers. Our location and careful curation of designers has been a huge factor in our rapid success.

the storefront

Our beautiful showroom is 1100 sq ft and newly renovated (see photos on our home page).

We keep the design of our floor plan simple, but chic. It’s gorgeous subtle colors and open space makes it highly versatile. We have been sought out by several well known designers for its modern, minimalist aesthetic.

Thr Customer

We have a reputation as a very selective lifestyle salon. We are the ideal candidate for brands seeking to enter a prestigious, loyal customer market. 

• Our consumer enjoys shopping for unique and high end designs.

• Our clients regularly return to our pop-up because of our exceptional brand curation. 

• We have a mailing list of 12,000+ SF local shoppers, including notables and media, aged 24-70. Our access to such a large portion of our target age demographic has proven to be a huge asset for The Bar Code vendors. Included in our list are local brides that married in the last 5 years ages 24-50.

• Our retail vibe is minimalist, modern, chic and edgy. We are incredibly selective to ensure that our clients can easily identify The Bar Code brand and market.

The Pop-Up Experience

We provide flexible leases and floor space rentals. Our showrooms versatility allows our retailers the ability choose from several pop-up options. 

Flexibility in the scaling of a pop-up can help new artists face their own specific economic challenges when breaking into the high end San Francisco market.

We love uplifting artists as much as we love good fashion and design.

With flexible leases and floor space, your Pop-Up options include:

How to SUPPORT YOu:

The bar code local Partners:

The Bar Code has a list of preferred vendor partners to help enhance your pop-up. Florists, Photographers, Catering, etc. We can and want to help with our local group of experts to enhance your pop-up in every way. 

Promotion:

The Bar Code promotes vendor events on our website and social media platforms. We are active on social media and have an extensive email list that we promote our vendors on. We want you to succeed and are more than happy to help along the way!

events

PUBLIC RELATIONS & EVENTS:

The Bar Code offers public relations to develop and execute a strategic, multi-pronged communications and consumer marketing initiative to garner earned media coverage and organic social media mentions for your pop-up, and beyond. The Bar Code PR's top priority is to increase brand awareness and assist in driving new and repeat business, plus sales. To accomplish these goals, we pursue exposure of the brand through media, influencer and social media relations with strategic outreach and placement. We can also build buzz for the brand by ideating and executing events for target-right key media, influencers and tastemakers, including dedicated launch parties, exclusive first-looks, intimate meet & greets, charity shopping events, cocktail parties, dinners, etc.

We craft the right communications plan for your brand incorporating all or a combination of the services we provide (strategy, messaging, media relations, events, influencer marketing and more) to support your pop-up and/or develop a communications campaign that goes beyond the pop-up.

Examples of past successes in media placement include: Vogue, Harper's Bazaar, Marie Claire, InStyle, Elle, Elle Italia, Elle Décor, Allure, W Magazine, Self, SHAPE, Town & Country, C California Style Magazine, WWD, Details, Associated Press, New York Times, Los Angeles Times, New York Post + Page Six, New York Daily News, U.S. News & World Reports, USA Today, San Francisco Chronicle, Mercury News, Forbes, Fast Company, INC., Parade, Robb Report, O, The Oprah Magazine, Travel + Leisure, Condé Nast Traveler, AFAR, US Weekly, People, Life & Style, Destination I Do, American Spa, Organic Spa, New Beauty, Modern Luxury, Angeleno Magazine, Haute Living Magazine, Gentry Magazine, Diablo Magazine, Marin Magazine, Sonoma Magazine, Huffington Post, Bloomberg, CNN, TheDailyBeast, POPSUGAR, Pursuitist, BuzzFeed, RealSelf.com, Netflix Explained, Inside Edition, TODAY, The View, Late Show, Tonight Show, ABC 7, Fox News, NBC 11, KOIT, NPR, among others.

THE BASICS

Fees:

• Day rate varies by length of rental agreement, the longer you stay the more the daily rate reduces.

• Clearing charge for removal of The Bar Code seasonal product if it applies at the time of rental.

• A reduced rate plus a % of daily sales to The Bar Code can be arranged to help start up designers and artists.

Terms:

• A week minimum rental for individual pop-ups. Vendors must staff all pop-ups and trunk shows.

• Vendors can provide their own publicist or work with The Bar Code PR. We can refer to our recommended partner list, or use their own.

• The Bar Code will promote the vendor on their website and social media networks.

RETAIL RE-INVENTED

The Bar Code offers a low-cost and low-commitment way for vendors to take creative risks, generate buzz, and introduce their brands to new Bay Area audiences. 

We give you access to prime retail, excellent PR partnerships, and cutting edge mobile check out technology. 

You are free from the risk of long term San Francisco overhead.

Average sales for short term, prior pop-ups is $15,000-$25,000 per day, with hired SF PR.

We love what we do, and so will you.

for more information refer to our pop-up deck

Host a Pop-Up with US